Madeline Sands
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A Replication of Karlan and List (2007)
Dean Karlan at Yale and John List at the University of Chicago conducted a field experiment to test the effectiveness of different fundraising letters. They sent out 50,000…
Madeline Sands
Apr 28, 2024
Key Drivers Analysis
This post explains and implements a few measures of variable importance for features of a payment card and their impact on customer satisfaction with that payment card.
Madeline Sands
May 26, 2024
Multi-Nomial Logit (MNL) and Conjoint Analysis
This assignment uses a Multi-nomial Logit (MNL) model to analyze (1) yogurt purchase data made by consumers at a retail location, and (2) conjoint data about consumer…
Madeline Sands
May 15, 2024
Poisson Regression Examples
Blueprinty is a small firm that makes software for developing blueprints specifically for submitting patent applications to the US patent office. Their marketing team would…
Madeline Sands
Apr 18, 2024
Segmentation: Creating a K Means function
In this post I will briefly expain K-means and attempt to to build my own k-means function used in clustering and segmentation.
Madeline Sands
Jun 2, 2024
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